By partnering with influencers, Dunkin' benefits from word-of-mouth marketing while building social proof. 4. Milk Bar TikTok videos thrive with music, and Milk Bar knows this too well. The bakery chain does an exceptional job at capitalizing on popular TikTok memes, formats, and audio. Here's Milk Bar putting a spin on the "Have you ever been in love?" video trend: TikTok makes it easy to add music to video clips, which could result from having made legal arrangements with major music companies. Maybe this is why it's nearly impossible to scroll through TikTok without seeing users dancing or lip-syncing to music. What we like: Viewers like to see brands joining in on current trends or putting a unique spin on an existing one. When brands take the time to understand.
TikTok and keep a finger on the pulse of the platform, it becomes easier to join trending topics, challenges, and memes. And if you're not sure where to start, check out TikTok's Discovery Page for inspiration. 5. Chipotle Since joining TikTok in 2018, Chipotle has set the standard for how brands can grow their brand presence while engaging the TikTok community in a fun and authentic way. Chipotle opts for a Oman Phone Number List more casual vibe, often posting dance challenges and fan-made content, such as videos of people sharing their favorite Chipotle recipes and hacks. Chipotle also showcases behind-the-scenes footage from real crew members in real Chipotle kitchens. Check out this "vlog style" video of a former Chipotle employee revisiting her job and interviewing her coworkers: What we like: If you need a creative way to spread brand awareness quickly, taking a note from.
Chipotle and sharing personable behind-the-scenes footage might be a great experiment. Also, lean into your brand advocates who may be willing to share their experiences on social media. 6. Gymshark Gymshark is one of the leading fitness brands on TikTok, reaching 2 million followers in only six months. Gymshark caters to fitness fanatics by posting workout challenges, inspirational health journeys, and relatable fitness humor that makes the gym feel less intimidating. Here's one of those relatable fitness videos: One of the brand’s most notable TikTok campaigns was the 66 Days: Change Your Life challenge, which highlights the fact that it takes 66 days to form a habit. TikTokers submitted videos of their own workout journey in hopes of winning a Gymshark membership.