A few days back, I was talking to a friend who is an entrepreneur planning to move his business to digital. He was telling me how he was researching the software domain, what it takes to become a digital entrepreneur, get a competitive advantage, etc. I asked him if he had hired software development consultants for custom software development services to help streamline the process. To my surprise, he said No and that he was getting all the information from the internet and several software entrepreneurship boot camps.
Now, while I am all pro for primary research, when it comes to something as vast as the software domain, there’s only so much that Google and courses can teach you. While it can get you an understanding of the best technologies and approach, high ROI marketing activities, a software development consulting firm will tell you the whys specific to your business, find plan Bs when the anticipated outcome is not reached, and make you a lean business.