App Store Optimization (ASO) are measures to increase the number of App-Downloads via Google Play or Apple's App Store or other portals that offer smart and tablet applications. ASO can lead to an increase in app popularity and optimize branding as well. In 2012 Sarah Perez already mentioned the new ASO SEO on the Techcrunch blog. What is App Store Optimization With increasing competition from Apple's iOS and Google's Android, the number of Apps available has grown exponentially since 2009.
There are over 1,000,000 Apps across both the Play Store and App Store, followed by Apps by Microsoft for Windows Phone, as well as Blackberry Apps. So in total there are more than 2,500,000 Apps available worldwide. In this bulk application, one can get lost in the shuffle so easily that the Netherlands Mobile Number List user doesn't recognize them. Because of this, not only the number of applications, but also the competition between application developers and manufacturers is increasing. App Store Optimization Strategy In general, any company developing their own app can promote it with mobile marketing.
Some companies uses radio and TV advertising to promote their App. So in addition to classic media advertising, companies can promote their applications on the hestanto. website, in newsletters or by confirmation of orders, accounts etc. At the same time, word of mouth is an important way to make a brand or app more popular. For example. The popular photo service Instagram grew out of the app now owned by Facebook.