In addition, the return on advertising costs increased by 7% compared to a regular campaign. Another British company, Abbey Road Studios, used ads from the Advantage+ catalog on Facebook and Instagram and saw a 7.6 point increase in awareness of its online store. The studio used dynamic ads and this increased the effectiveness of its giveaway campaign. Conclusions After analyzing these instructions, the following conclusions can be drawn. It is useful to read the help of advertising tools.
Advertising providers like to share statistics and cases of successful promotion, which can inspire non-standard solutions. Spotify separates New Year and Christmas as two important dates with different specifics of content consumption. In terms of Christmas advertising, Spotify Country Email List emphasizes the family nature of this holiday: people listen to music together more often, through speakers or SmartTV, gather together to cook and have dinner together. New Year's trends are motivation, self-improvement, goal setting, etc. We should take into account the cultural features of these holidays in Ukraine and, if possible, combine dinners in the family circle with a new life from January 1. The season of New Year and Christmas holidays is marked by a significant surge in purchases.
People buy gifts and, according to Google, they do so at the last minute. Therefore, advertisers are advised to focus on search campaigns, especially local ones, when the mail obviously will not have time to deliver on time. App developers should expect a spike in downloads towards the end of the year. Google advises them to add festive visual elements, but not to roll out new features at the end of the year without proper testing. Instagram advises entering the holidays with specific plans for both organic content and promotion. The social network offers to start advertising in advance in order to remember the audience even before people start buying gifts. In this article, we will talk about AI and its application in content generation.
