What is the price of X product, how much are the shipping costs or what is the condition of the package, are some common questions that customer service professionals encounter. Answering these types of simple questions can take them a great deal of time that they could spend on other tasks that require a more human touch for the consumer. Therefore, in these situations it is ideal to use social media automation capable of generating responses automatically which will change depending on which question is received.
Do not be afraid that the result may not be very close, because you can create very human automatic messages that can empathize with the public. What are the advantages of social media automation As a summary, these are the most positive aspects that you can Decision Maker Email List start to notice in your company if you start including automation tools in your social media strategy: Save time on actions that machines can perform so that it can be used for activities that require creativity and a more human touch. Greatly enhance the quality of your publications, since professionals will not be so saturated and can use all their energy in jobs that fill them more.
Increase the reach of your publications and impressions thanks to the reports issued. Social media automation tools Some social networks include certain functionalities that can be included within marketing automation, such as content programming or the generation of statistics. However, there is no one that completely covers everything that an external automation tool can offer you.